We know you should be in front of your target audience when they are online. You know you should be in front of your target audience online. Do you need more convincing? If so, her...
The use of social media for marketing generally follow a number of goals, including driving website traffic, making contact with prospects, enhancing brand awareness, developing yo...
1. Listening is the first and most important step to starting engaging conversations with your followers. In order to know what your audience is interested in, you need to know who...
Good news! You can now create a brand page on Google Plus. Many of you had probably already done this prematurely and had the page removed. Now you can safely create a page for you...
We spoke at a nonprofit conference last week, discussing social media. One thing is certain, everyone wants to be involved, but there tend to be obstacles. Whether it's lack of sta...
Movember. Mustache season. More importantly, time to raise funds and awareness for men's health. A couple of us at protocol 80 have joined a Movember team and hope to use social me...
One of the nations largest banks has been missing from the Facebook landscape until just recently. They have launched a new Facebook page in which they want to keep you up to date ...
If you have not heard or checked out Klout.com, it is essentially an easy way to measure your online influence. Each person has a Klout score provided they are involved with social...
One of the most-important aspects of succeeding with a social media strategy is to stick with it. Posting a tweet or two per week isn’t going to cut it. On the other hand, it’s als...
I am sure you are aware of the recent debacle surrounding the U.S. debt crisis and the continuous debate between republicans and democrats. You may or may not know the ins and outs...